Gender Equality & GBV Prevention
Empowering communities through gender equality, advocacy, and transformative support—creating safe spaces and leadership opportunities for women and girls.
Pro Pride champions gender equality and the protection of women and girls through strategic awareness-building, advocacy, and psychosocial support. Over the years, the organization has implemented high-impact initiatives—such as Empowering Women through Combating GBV (2009–11), Beyond Numbers: Toward Gender Transformation (2019–21), and Bearers of Life with FAWE—addressing harmful norms through community conversations, media campaigns, training, and service partnerships. These programs reached over 18,400 direct beneficiaries, mobilized community voices across regions, and built institutional capacity to enhance women’s participation and reduce violence against women.
Program Overview & Timeline
Empowering Women through Combating GBV (2009–2011)
- Target Area: 9 kebeles in Dire Dawa City
- Support: EU Civil Society Fund, Women’s Associations, and Women Affairs Bureau
- Scope: Reached 18,400 women and girls directly and 70,000+ community members indirectly
- Approach: Community conversations, school and media clubs, psychosocial counseling, and referral linkages
Beyond Numbers: Toward Gender Transformation (2019–2021)
- Locations: Dire Dawa and Somali Region
- Partners: FAWE, Progynist, SSD with support from UK, Irish, Swedish & Norwegian Embassies via British Council and PACT UK
- Goal: Empower women’s institutions and uphold the rights of women and girls through community-led gender transformation
- Bearers of Life: Championing Rights of Women & Girls (Post‑2021)
- Area: 11 kebeles (9 urban, 2 rural) in Dire Dawa City, plus additional sites in Oromia and Amhara regions
- Partnership: FAWE Ethiopia, UK Aid, Irish, Swedish & Norwegian Embassies via British Council
Reach & Impact:
- Delivered 78 episodes of “Biku Set” radio program across FM-Dire and FM 97.1
- Mobilized community conversations, women’s rights dialogues, and leadership training
- Supported WROs, OPDs, and CSOs with strategic networking and advocacy training
Women & girls benefited directly in GBV project—35,000+ community members reached indirectly
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Radio episodes broadcast to challenge norms via Biku Set
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Strategic Approach
- Awareness & Dialogue: Engage communities, youth clubs, and media outlets to challenge harmful norms and promote inclusive attitudes.
- Media Outreach: Use tools like the Biku Set radio show—with daily 30-minute episodes—to raise awareness on women’s participation, GBV prevention, and gender norm transformation.
- Institutional Strengthening: Build capacity of Women’s Rights Organizations, OPDs, and civil society stakeholders through training and consultative platforms with leaders and policymakers.
- Multisectoral Coordination: Work with government bureaus, service providers, and civic groups to improve referral systems and integrate GBV support into broader community services.
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Quick Links
Contact Us
Email: info@propride.org
Phone: +251 11 663 0144 | +251 91 120 0602
Address: Sister NGOs Building, Yeka Sub‑city, Woreda 9 (near Athletics Federation), Addis Ababa, Ethiopia
Branches:
– Dire Dawa: Kezira, Kebele 03 – Tel: +251 25 112 5143
– Addis Ababa: Lideta Sub‑City,